What ChatGPT named
| Brand | Named | Share of asks |
|---|---|---|
| Breathe | 5/5 | |
| Sage HR | 5/5 | |
| HiBob | 5/5 | |
| Employment Hero | 4/5 | |
| CharlieHR | 4/5 | |
| Factorial | 1/5 |
Not named in this run
- BrightHR
- Ciphr
- Cezanne
- PayFit
What this means
ChatGPT recommends the brands it can sum up in one line. If nobody online has written that line about you, it has nothing to repeat.
Where the named brands show up
Breathe, HiBob and Sage HR were in most of the UK HR software round-ups we checked: Breathe in 12 of 13, HiBob in 11 and Sage HR in 9.
Sources: IT Security Guru, ZeltThe named brands each have pages of their own aimed at small UK businesses. Breathe has a 'best HR software UK' page for SMEs, Sage says its HR product is for businesses with up to 250 employees, and CharlieHR publishes comparison pages against rivals.
Sources: Breathe, Sage, CharlieHRMost of these lists are written by HR software companies: 8 of the 13 were vendor pages. Employment Hero was in 6 of those 8 and in none of the 5 independent lists, and it publishes a UK round-up of its own.
Sources: Employment Hero, HiBobCiphr's own site says it is ideal for UK organisations with 200 to 2,000 employees, well above a 50-person company. Ciphr and PayFit appeared in none of the 13 round-ups.
Sources: Ciphr
Checked on .
Not named? Here's what was missing
Ciphr and PayFit were missing from every UK round-up we checked, and their own pages point elsewhere: Ciphr at 200 to 2,000 staff, PayFit mainly at payroll. Cezanne showed up in 2 lists and has no public page aimed at small UK firms that we could find. BrightHR is the odd one out: it was in 10 of the 13 lists, but has no comparison or 'best HR software UK' page of its own, and it sells itself as software plus employment law advice.
See how we get brands namedQuestions
Which HR software for a 50-person company in the UK does ChatGPT recommend?
In our 5 Oct 2026 run, ChatGPT named Breathe, Sage HR and HiBob in all 5 of 5 asks. It also named Employment Hero (4 of 5), CharlieHR (4 of 5) and Factorial (1 of 5).
Which well-known brands did ChatGPT leave out?
BrightHR, Ciphr, Cezanne and PayFit did not come up in any of the 5 asks.
How was this tested?
Asked 5 times in ChatGPT, logged out, fresh chat each time. 5 Oct 2026.
Spotted something wrong? Email shlok@domyworkstudios.com