How to get your SaaS recommended by ChatGPT

What we asked ChatGPT

In our We asked ChatGPT series, we ask one buyer question five times, logged out, in a fresh chat each time, then check where the named brands show up on the web. Five runs so far, asked between 5 Oct and 4 Nov 2026, are about software. We can't say why ChatGPT picked any brand, only what we saw. New to GEO? Start with SEO vs AEO vs GEO in plain English.

Run	Named in all 5 asks	Well-known brands not named
India: CRM for a small business	Zoho CRM, Bigin by Zoho, Freshsales, HubSpot CRM, Kylas CRM	Salesforce, Pipedrive, Vtiger
India: accounting software for a small business	Zoho Books, TallyPrime, Vyapar, BUSY	QuickBooks, Xero, Khatabook, Sage
Dubai: CRM for a real estate brokerage	PropSpace CRM, Salesforce	Propertybase, Masterkey, Sell.Do, Bitrix24
US: payroll for a 100-person company	Gusto, Rippling, ADP, Paychex, Intuit QuickBooks Payroll	Paylocity, Paycom, Paycor, Justworks, OnPay
UK: HR software for a 50-person company	Breathe, Sage HR, HiBob	BrightHR, Ciphr, Cezanne, PayFit

The core list barely moved

ChatGPT gave the same five CRMs in the same order in all five Indian asks, with Zoho CRM first every time. It named the same five payroll brands in all five US asks, with Gusto as the top pick, and the same four accounting brands in all five Indian asks.

The edges moved more. In Dubai, nine brands came up across five asks, and Pixxi, Clozr and REM were named once each.

Round-ups matched, up to a point

Several named brands were on every round-up we opened for their market: Zoho CRM, HubSpot CRM and Freshsales on all 9 Indian CRM lists, Zoho Books and TallyPrime on all 15 Indian accounting lists, and Gusto on all 7 independent US payroll round-ups.

Being listed was no guarantee. Salesforce was on 8 of the 9 Indian CRM lists and never came up. OnPay was on 5 of 7 US payroll lists and was never named, while Paychex was on 2 and was named every time. BrightHR was on 10 of 13 UK lists and wasn't named either.

Many lists were written by vendors

In the UK, 8 of the 13 HR round-ups were vendor pages. In Dubai, 9 of 14 came from a CRM vendor, agency or implementation partner. In India, 3 of the 9 CRM lists came from CRM vendors, and each ranked its own CRM first and Zoho CRM second.

Employment Hero was on 6 of the 8 UK vendor lists and none of the 5 independent ones. It publishes its own UK round-up, and ChatGPT named it in four of five asks. In Dubai, PropSpace and WIYO each list themselves in their own round-ups, which between them include most of the brands ChatGPT gave, though we can't prove ChatGPT read them.

Pages that say who it's for, where, and what it costs

The four accounting brands named every time each have a page saying it is for Indian small businesses and GST. Breathe has a "best HR software UK" page for SMEs, and Sage says its HR product is for businesses with up to 250 employees. The UAE-built CRMs that were named say which local portals they connect to, such as Property Finder, Bayut or Dubizzle. Ciphr, which was left out, says on its site it is ideal for UK organisations with 200 to 2,000 employees.

Local prices showed up too. All seven brands ChatGPT named in the Indian CRM run have rupee prices on a list from Mera Udyog, one of the sites ChatGPT showed as a source. Salesforce's India small business pricing page showed six currencies, none of them rupees, and Pipedrive's help centre lists US dollars, British pounds and euros as its billing currencies.

Several named brands publish head-to-head comparison pages. Gusto, Rippling, ADP and Paychex each have them, and Kylas has pages against Zoho CRM, Bigin and Freshsales that give its price as a flat ₹12,999 a month for any team size.

One brand got opposite results in two markets. Salesforce was named in all five Dubai real estate CRM asks, mostly as overkill for a brokerage, and in none of the five Indian small business CRM asks.

What a SaaS company can do

None of these steps guarantees a mention.

Publish a page for each market and buyer. Say who the product is for, which country it serves, what it connects to and what it costs in local currency, in plain text. Google's AI features guide lists making sure important content is available in textual form among its SEO best practices.

Keep your facts right everywhere. In our India CRM run, we found a page on Bigin's own site about its India pricing that carries a note to AI tools: "We have noticed several AI tools (including ChatGPT) incorrectly reporting the starting price of Bigin by Zoho CRM in India." Check what round-ups say about your plans and prices, and ask for fixes.

Get onto the lists and comparison pages buyers read. Search "best [category] for [buyer] in [market]" and note which lists leave you out. OpenAI says responses that use web search may include citations, so note which sites come up for your questions. More in why ChatGPT recommends your competitors.

Don't block the crawlers. OpenAI says sites that opt out of OAI-SearchBot, which it uses to surface websites in ChatGPT's search features, will not be shown in ChatGPT search answers. It recommends allowing OAI-SearchBot in robots.txt and allowing requests from its published IP ranges, so check your firewall and CDN settings too. Its systems can take about 24 hours to adjust to a robots.txt change. GPTBot, used for model training, is a separate setting, so you can block it and still allow OAI-SearchBot. OpenAI's help page says ChatGPT search sometimes partners with other search providers, but doesn't say how that affects which sites appear. Our own suggestion is to keep Bingbot unblocked too, as Microsoft Copilot and Bing's AI summaries also cite sites.

Check the answers several times, every month. Ask your buyer's question five times, logged out, in fresh chats, and count who gets named, as in our 5-minute check. Bing Webmaster Tools, which Bing says offers free reports and tools, added an AI Performance dashboard in public preview in February 2026. It shows how often your content is cited in Microsoft Copilot, AI-generated summaries in Bing and select partner integrations.

FAQ

How do I get my SaaS recommended by ChatGPT? No one can make ChatGPT name you. Say clearly who you serve, where and at what price, get onto the round-ups buyers read, keep OAI-SearchBot and Bingbot unblocked, and check often.

Does ChatGPT recommend the same software every time? Often, in our runs. The same five payroll brands came up in all five US asks, though in Dubai three of nine CRMs were named only once.

Which OpenAI crawler do I need to allow? OAI-SearchBot. OpenAI says sites that opt out of it will not be shown in ChatGPT search answers.

Check where you stand

Run our free AI visibility checker to see whether ChatGPT names your software. It asks ChatGPT and Perplexity the question your buyers ask and shows who they name. If you'd like help getting named more often, see our AI Search service.